Content Marketing

Content Marketing is a long term digital marketing solution that involves the creation of content in an effort to acquire customers.

Content Marketing is a long term digital marketing solution that involves the creation of content in an effort to acquire customers.

The essence of Content Marketing hasn’t changed much over the last century. Print media has been doing it forever. The formula is simple – create high-quality content that targets your prospects; however, coming up with good topics that effectively communicate the value of your business is the difficult part. This is content marketing at its core.

Content marketing is the process of creating content for people to consume/download so that they will become your subscribers and potential customers. Search engine algorithms have evolved to focus more on original content. It is difficult to fool search engines to gain traffic (and not recommended). Surveys show that content marketing has been effective in getting loyal subscribers and also transitioning these subscribers into buyers.

Content Marketing builds communities, inspires engagement and increases rankings via creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives. It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and customer.

Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.

Some Facts about Content Marketing

With the popularity of mobile gadgets such as the ipad, it is easy to consume content everywhere.
Companies spend a lot of money in content marketing because they see the good revenue it generates.
Content marketing ranks high in the list, followed by social media. SEO is the last.
This 2016 sees more company spending more time and money on content marketing.
Blogging is the leading source of content marketing.

Our full-service SEO team integrates content into a complex strategy to increase your site’s visibility and conversions.

News

Become a source of useful information will drive more traffic to your site.

Video

“Vlogs” in a form of video tutorials are popular these days. YouTube makes it easier to share videos through embedding or email links.

Whitepapers

Post technical information about your organization or product.

Infographics

Infographics are popular because they are easily understood without requiring too much time on reading.

Case Studies

These are more objective and people love to read about statistical data.

How-To Guides

Tips that make your readers lives easier and exciting.

Key Elements of Content Marketing

  • Quality – Content marketing is about quality over quantity. It’s a value exchange between you and the customer.
  • Value Driven – The more useful the content you upload out there, the more traffic and subscribers you’ll gain. Focus your content around your products/services.
  • Consistent – When you post something of value, your ‘fans’ will expect to get more and therefore you need to make sure you have the proper schedule for posting content. It could be once or twice a week. It depends on how prolific you are in producing content.
  • Generous – Don’t hold back. People will know you are holding back when they read your content.
  • Proactive – You don’t wait for your readers to hand you the money. You need to be proactive in getting across what you want to happen. If they want more, then they need to sign up or be part of your subscribers to get the latest tips from you. Then you do the selling.

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Attract and persuade your target market and increase your website’s visibility in the search engines with the content provided by our professional copywriters.