Content Marketing is a long term digital marketing solution that involves the creation of content in an effort to acquire customers.
The essence of Content Marketing hasn’t changed much over the last century. Print media has been doing it forever. The formula is simple – create high-quality content that targets your prospects; however, coming up with good topics that effectively communicate the value of your business is the difficult part. This is content marketing at its core.
Content marketing is the process of creating content for people to consume/download so that they will become your subscribers and potential customers. Search engine algorithms have evolved to focus more on original content. It is difficult to fool search engines to gain traffic (and not recommended). Surveys show that content marketing has been effective in getting loyal subscribers and also transitioning these subscribers into buyers.