Search Engine Marketing

Search Engine Marketing is paid online advertising that will increase your website's visibility within the major search engines. Search engine marketing is also referred to as Pay-Per-Click advertising.

Search engine marketing is the process of using the power of paid advertising on search engines like Bing, Yahoo or Google to spread the popularity of your product on the web. There are several ways of doing this. Search engine marketing ranks on top of marketing tools which covers PC and mobile. The trend of marketing is continuing to evolve. More consumers like to view products using their mobile phones. The browsers designed for mobiles, now have the capacity of a desktop PC. There are reasons why many find this attractive and controversial. On one end, it has proven to be fast and effective, but at the same time, there are ethical questions that are raised as to how this is used. The largest names in search engine marketing vendors are: Bing Ads, Baidu and Google AdWords.

Key Elements of Search Engine Marketing

How is search engine marketing done? There are many ways to explain the process but there are three basic techniques how to optimize web visibility by leveraging paid advertising on search engines.

  1. Researching the most relevant and popular keywords for the site and its products. Through this method, the merchant will be able to put the product out in the market, in which the result is to gain more customers. This is only possible upon identifying the target market.
  2. Continuous analysis and optimization of the advertising campaign. Having a professional manage your Google Adwords spend is the best way to go as they'll work on lowering your cost-per-click (CPC) and increasing the click-through-rate (CTR) of your ad campaign
  3. Ensure that your website doesn’t violate any copyright laws. In this copy and paste era, it is easy to get away with half-baked articles just to create web content. But to ensure that you don’t violate copyright laws, there are many tools guaranteed to safeguard your content.

What is Search Engine Marketing?

Search Engine Marketing is a must-consider for any business owner. It is one marketing strategy that should always be highly considered because of the benefits it can provide. Search Engine Marketing is a marketing practice wherein a business utilizes paid advertisements to appear on pages of search engine results. Its greatest strength is offering advertisers to place ads right in front of customers who are motivated to purchase.

There are no other advertising medium that can provide this and that’s the reason why Search Engine Marketing is highly effective. Keywords are the actual foundation of Search Engine Marketing, thus, comprehensive keyword research is critical for this marketing strategy.

Facts about Search Engine Marketing

Using paid inclusion has raised issues of the relevancy of results showing up in searches. Some view this as a great divide between those who can pay more to ensure web presence regardless of whether these are things that the searchers need.
Search engine marketing incorporates the use of SEO and social media marketing. These two works hand in hand to ensure that there is a huge visibility of the product on the web.
Search engine marketing is the corner stone of your online presence and choosing the right advice is paramount in an industry that can seem a challenge to navigate. With many of search engine marketing (SEM) agencies in Vancouver to be found, choosing the right advice is paramount to your success. With hands-on experience in providing SEM services in Vancouver and a holistic approach to your online strategy, Triforce Media is your trusted, local search engine marketing agency of choice.
When you type words like “Vancouver Dentist” or “Burnaby Landscaper”, the search engine will collect and display the most relevant ads along with the merchant names. This is the power of search engine marketing and the potential of your product appearing at the top of the search lists.

We’ve got enough experience to create award winning campaigns on Google AdWords, Bing, Facebook, LinkedIn, Twitter and YouTube.

What Search Engine Marketing Can Do For You

Grabs Attention of Audience at Right Time

ccording to research, 90% of people who search online know what they are exactly looking for. You are basically placing ads and content right in front of people who are highly engaged and looking for offers that you similarly provide.

 

Quick and Easy to Implement

Setting up a Search Engine Marketing campaign can be quick and easy. Even though the campaign might take time to showcase its full impact, it’s actually configurable and flexible. You can set it up in just a few hours.

 

It is Measurable

Search Engine Marketing showcases precise tracking and in-depth analysis. This will allow you to understand things clearly and help you optimize keyword mix. By being able to measure things up, you will be able to provide more educated choices in terms of budgeting.

 

Raises Brand Awareness

Search Engine Marketing helps in generating qualified traffic to websites and also provides an increase in brand awareness. The concept basically goes, the higher your service or product ranks in search engines, the more chances of consumers visiting your website. People will get more familiar with your brand.

10 Statistics about Search Engine Marketing

  1. 85% of retailers surveyed claimed that search marketing is the most effective tactic in terms of customer acquisition
  2. By the year 2018, 85.9% of spending in the digital search advertising market in the whole United States will be on Search Engine Marketing.
  3. More than 1 billion search queries made monthly on Facebook.
  4. Google holds 67.6% of the search engine market share in the U.S. Bing comes in at second with 18.7%.
  5. When it comes to Google search volume, financial topics spike during the start of the year. Searches about travel increase during summer and searches about retail boost up during the holiday season.
  6. 19% of brand marketers actually expect to expand their paid search investments the following year.
  7. 93% of online experiences actually start with a search engine.
  8. 70% of links that search users click are organic.
  9. Search is the number one provider of traffic to actual content sites and beats social media by 300%.
  10. In the United States, over-all search spending grew by 9% year over year. Majority of the increase is caused by click growth.
Even though Google is the power player in the search engine department, you should not close your other options. Make use of Bing to add more push for your campaign.

Is Google enough for this marketing strategy?

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Q

Yes. In order to have efficient impact, there is a need to optimize your site; this is done through on-page optimization. This could include a landing page or some call-to-action.

Is Website Optimization important for an effective search engine marketing strategy?

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It depends but usually it takes time to fully realize the whole potential of this marketing strategy but rest assured that once this has been properly implemented, it would eventually provide benefits for any business.

Does Search Engine Marketing provide immediate positive impact?

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Search Engine Marketing services provide an analytics tools like Google Analytics or Facebook Insight that can help you gather important information about your site. From here, you will be able to manage budget and plan better actions for the future.

How do I know if Search Engine Marketing is already working?

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Of course! There is no restriction when it comes to using search engine marketing. As long as there is an online presence, any business can make use of this great marketing strategy.

Will Search Engine Marketing work for different types of businesses?

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Definitely! This type of marketing has been going strong for years. Millions of businesses utilize search engine marketing year after year. The trend won’t slow down even in the coming years.

Will Search Engine Marketing be effective for years to come?

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Yes! This is a highly effective method and lots of companies have been spending money using this. If your budget permits, your results will follow.

Would it be wise to allocate a big budget for Search Engine Marketing?

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