Social Media Marketing

Social Media Marketing is the process of promoting your brand and getting traffic from social media websites.

There are many ways to get attention using social media as a marketing tool. But it is also important to know the ways to present your brand depending on the kind of social media you use. Social Media Marketing is becoming increasingly important as more and more people are getting social online. Although social media can be an effective marketing tool for some businesses; not all businesses should be getting involved with social media (in particular - some types of local service based businesses). Social media marketing is kind of a double-edged sword, however; if leveraged properly, social media marketing is one of the most powerful and scalable marketing strategies a business can implement.

Triforce Media is highly active across all the major social networks and maintains a close watch on new platform updates and optimization tips. We have expertise consulting in the following areas of social media marketing:

  • Social Media Management
  • Social Media Strategy
  • Social Media Automation Tools
  • Automated Social Interaction
  • Social Media Analytics
  • Social Link Building

67%

of Canadian internet users visited a social media website in 2012.

68%

of Facebook users engage predominantly via mobile

86%

of Twitter users engage predominantly via mobile

26%

of LinkedIn users engage predominantly via mobile

92%

of Pinterest users engage predominantly via mobile

46%

of Tumblr users engage predominantly via mobile

Key Elements of a Social Media Marketing Strategy

Plan Ahead

Everybody knows that first impressions are important. Ensure that you have a content strategy in place before launching your product/service. You are your brand and things can go viral through link sharing and word of mouth, so you want to be able to have solid content production and publishing schedules in place. Ensure that your website is producing high quality content on a regular basis and promoting it with social media. The content should also be accessible, clean, professional and smart. For example: Answer valuable questions on your blog that your target market may be searching for. You have to engage your readers into a conversation and to let them know that you care about what they are going to say.

Image Matters

Personalize your social network platforms. This was an effective tool in the early years of MySpace when they used Tom as the ‘face’ of the site. People need to know you are a human being apart from the brand you are presenting. People trust what they can relate to.

Quality Control 

It is also important to check whether you are chatting too much or really working on a specific goal. It is true you can’t please everybody. But it is important to find a balance between work and customer engagement.

Build Relationships

Understand you customers and prospects. The original purpose of social media was for people to communicate and interact with other people. Now in 2014, social media allows brands to communicate with a variety of stakeholders such as: vendors, customers, investors, and potential customers. Encourage new fans and followers and find a fun way of letting them know how they can benefit from what you are putting out there.

Maximize your Platforms 

Some people are more into Google+ than Facebook. There are also others who prefer to tweet than post status updates using Facebook or Google+. It's all about what you are comfortable with, however; make sure you don’t ignore the others. Always optimize your social media profiles for search.

Scheduling

Success is always based on structure. Manage your time and maximize your productivity without exhausting your mind and body. It’s always about time management. Make a list of things that you need to accomplish in a particular date, people you need to contact, things you need to upload etc.

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