How to Choose an SEO Agency
With dozens of Vancouver SEO agencies to choose from, it’s becoming more and more difficult for local business owners to distinguish the best from the rest. Selecting the proper search engine optimization (SEO) company for your Vancouver business can depend upon various factors such as price, level of expertise, term length, etc…
However, as a Vancouver business owner looking to improve your online marketing efforts, there are also several key points you should know to ensure a return-on-investment (ROI):
Why do you need to hire a Vancouver SEO Company?
- You have a website, but you are not getting any traffic.
- You have a website, and you are getting traffic but not conversions (i.e. customers).
- You have a website, but it isn’t optimized for search engines or conversions.
- You don’t have a have website and need to create a good internet presence from scratch.
- You want to expand into other digital markets (i.e. email, mobile, social).
- You want to improve your existing internet marketing efforts.
Does the Vancouver SEO company guarantee a #1 rank on Google?
If they do, you should seriously doubt their integrity. As the Google SEO Best Practices outline, no one can guarantee a #1 rank on Google. This is true even for keywords with low competition.
Does the Vancouver SEO company offer examples of sites they have optimized?
Feel free to ask your potential Vancouver SEO company about websites they have previously optimized. Get a rejection because of confidentiality reasons. This must ring a bell about the credibility of the Vancouver SEO company – former customers are not supposed to be a secret.
Is the Vancouver SEO company passionate about its work?
Avoid ‘yes men’ and snake oil salesmen who litter the Vancouver SEO sector, some of whom you may have already encountered and are looking to work with professionals.
Do they use any black hat SEO tactics or automated submission software?
You need to know in advance what black hat SEO is to judge them properly. Ensure they aren’t using any automated submission software. Getting familiar with the basics of black hat SEO is worth it before you cross-examine them.
What is your impression of the Vancouver SEO Company?
Go with your gut instincts and impressions from meetings. Note: use this approach with caution if you’ve been burned before.
What is their price point?
You don’t necessarily get what you pay for SEO services. High prices don’t mean high quality, and low prices can end up costing your company big-time in the long run. I don’t think you can pay peanuts for a professional SEO campaign in Vancouver.
Does the Vancouver SEO company offer standardized terms lengths/subscriptions?
Search engine optimization is a never-ending process. If you want to continue to rank well for selected keywords, you must continually optimize and analyze your ongoing SEO efforts. Due to this fact, it is better to choose a Vancouver SEO company that includes ongoing post-optimization maintenance than to choose a company that pushes your site to the top and then leaves you in the wild on your own. You may even want to see if they offer PPC (Pay-Per-Click) and get a deal on bundling your internet marketing services.
Triforce Media is a team of digital marketing professionals who have chosen to pursue a career in the Vancouver SEO sector because it is one of the most complex and commercially influential practices at work in Vancouver. We work on Vancouver SEO campaigns because we love it and because we know you will find it almost impossible to find someone who will do it better or with more clarity in all of Canada. Being the best at what we do drives us; being direct and honest SEO consultants is what you get when you engage with Triforce Media.