Local Search Marketing (aka Local SEO) is online marketing for local businesses. Google & Bing have introduced local search results that increasingly are taking over what traditionally has been the realm of the Yellow Pages. Local search tactics allow your business to gain more exposure within search engines whenever people search for products and services in their local area.
Try searching for a local pizza place, or a florist. You'll notice the local search results, often including a map with pins and a list of locations close to you along with their contact information. On certain queries, these results take up as much as half the page, and up to the entire area above the fold. This is where traditional search engine optimization is no longer sufficient, and a dedicated local search (local seo) strategy becomes essential.
Local search marketing (aka Local SEO) is a way of making your business prominent in local searches. There are many ways to do this and we can help you optimize you listings to ensure that your products appear in local searches. But first, what is it important to pay attention to local search marketing?
What is "Local Search Marketing"?
Local Search Marketing (Aka Local SEO) has been considered as the next gold rush on the Internet. More than 20% of searches contain local keywords and more searches actually contain local intent. This accounts for around 3 billion Google Search Queries each month. Companies that spend money in local search will definitely gain a sustainable and formidably competitive advantage. Local SEO definitely showcases potentially big benefits for companies. Even small businesses benefit from the power of Local Search Marketing. A small business that invested in Local Search Marketing has a better chance of acquiring more leads and clients compared to big business who don’t utilize this important marketing strategy. In short, businesses, whether big or small, have a level playing field with the help of Local Search Marketing.
Big Things Local Search Marketing Can Do For You
Local Search Marketing and optimization helps improve brand recognition. By being able to rank on the first page of search engines, your business will obtain new potential clients due to improved awareness.
People seek products or services through local listings because they need to accomplish a specific and immediate need. You will likely get more sales if you are included in listings of what they are look for.
Local search optimization is very effective but can also be quite confusing. This confusion though is what leads many organizations to actually overlook local search as a great marketing tool. Their own loss will be your actual gain.
Big or Small Businesses can Blossom
No matter how big or small your business is, local search marketing can be a very effective tool to help gain clients and boost sales. It actually helps level the playing field especially for small business owners.
Will Local SEO
Be Effective in the Future?
Is there an Immediate Impact?
Should I rely only on Google for Local Search Marketing Needs?
Local Search Marketing is very important. Never underestimate the powerful benefits that it can provide your business. It would be best to treat it as a key marketing strategy that could serve beneficial for years to come.
How Should I treat Local Search Marketing in Comparison to other Online Marketing Strategies?