Email Marketing

Email Marketing works as one of the most efficient options to promote business due to its ability to reach out and stay connected with clients regularly.

Email Marketing allows you to market directly to your prospects email inbox.

Email marketing is one of the greatest ways to enhance your customer relationships and improve your conversion rates. It’s also proven to have the second highest return on investment of currently available online marketing tactics. A properly executed email marketing campaign will ensure an exact return on investment based on historical results and is tracked meticulously for additional optimization opportunities.

Email marketing is one of the most traditional online marketing concepts and is also one of the most effective. Enhance customer relationships and encourage repeat business with a well planned email marketing strategy.

The purpose of email marketing is to build loyalty, trust, or awareness of the brand. This is an effective tool that can be sent manually or automated. Email marketing has proven to be successful that large and small businesses employ this method. Email marketing usually starts with gathering the emails of potential customers through different methods. The methods could be in a form of signing up to get a free download. It usually starts with people giving out their email information to your website because they found something they want. And the only way to get this is through signing up.

Now that you got yourself a list of emails, it’s time to think about how to use the potential of these contacts. It could start through the use of auto responders. The auto responders tell more about the product. It could be in a form of a ‘thank you’ email. There are many things that you could do using an auto responder to make your potential customers respond. This is where your marketing smarts come in. You could also send monthly newsletters to keep people in your list enthusiastic. Always give value. The emails can contain more free downloads or links to useful information. This will keep them engage until they start to buy the product you are selling.

Triforce Media is highly experienced in several email marketing campaign tactics and techniques that will bring enormous value to your ongoing email marketing efforts and increase your email subscription rates. We can also setup a branded email marketing solution for your business that will have functionality comparable to mailchimp and other retail email marketing providers. Our all-in-one email marketing solution will allow you to send thousands of bulk emails to your subscribers and prospects.

Email Marketing is a very cost-efficient, quick, and easy marketing strategy that lets you promote without using large print space quantities, radio time, television, or any other high production costs. There are different kinds of Email Marketing software available right now wherein you can manage an email list and target customers according to their preferences. This service has been utilized for years and has been proven very effective in terms of business promotions and customer connectivity. Email Marketing promotes loyalty and trust that translates to better leads and sales. This is one form of marketing that is also time-efficient because you can reach out to so many clients in just a short span of time.

Why Choose Email Marketing?

Measurable

Email marketing can showcase valuable and precise metrics that includes open rates, delivery rates, subscriber retention rates, and click-to-deliver rates. This allows you to analyze your customers’ interests and behaviors.

Cost Effective

This is one of the best benefits of Email Marketing because the return of investment is definitely much better. It is one of the most affordable options and even outperforms social and display marketing.

Easily Shareable

The forward button can do wonders in terms of sharing emails. Even subscribers can share your emails and that would lead to added credibility and exposure.

Targeted

Helps solve inherent problems connected to non-targeted marketing. It can also produce customized messages to target a specific audience with content applicable to their particular needs.

Increase Brand Awareness

Your brand and business get more exposed with each and every email sent to consumers. It helps you remain on top of your audience’s mind.

Email Marketing works by simultaneously sending commercial messages to a number of people/clients through the use of email. It lets you inform, promote, and also build customer loyalty. TriForce Media provides exceptional Email Marketing services that assist in producing improved leads, sales and conversions.

Steps for Success in Email Marketing

  1. Build a good database and collect useful data. This can be done through careful planning. It also asks the question like ‘what are you going to do with the list of emails you collected?”
  2. Send timely data with information that’s relevant to your subscribers. People like to read something is relevant to their lives. It is true that you use email marketing as a form of commercial but make sure you have a good presentation. Is the email you are sending useful to your reader?
  3. Make sure to segment your database. To avoid confusion know where things go so that you will retrieve the relevant information when you need to use them in the future.
  4. Spam filters are triggered by certain keywords. Words like ‘free’ or ‘you have won’ are examples of keywords that get filtered as spam. Big blocks of shouting letters can trigger spam filter.
  5. Before you send an email to your client list try to send it to your Yahoo or Gmail(these are good in filtering spam) then you will know if it works or not.
  6. Send large amount of email from your auto responder but not through your email. It should be kept at a minimum of fewer than twenty for webmail.
  7. Use emotionally charged titles because people are stimulated to read something that affects them emotionally.

10 Facts About Email Marketing

There is a $44.25 average return for every $1 spent on email marketing investment. Very good ROI.
64% of people claim that they open an email based on the subject line.
Emails opened on tablets and smartphones now account for 66 % of total opens.
$20.5B is the projected worldwide email marketing revenue by 2017.
91% of consumers look at their email at least once each day.
67% of worldwide marketers considered email as the most successful digital marketing strategy.
247 billion emails get sent every day.
In 2013, there have been 3.9 billion email accounts all over the world. It is projected to reach 4.9 billion by 2017.
Consumers receiving email marketing spend 138% more compared to people who did not receive any email promos.
Email is 40 times better compared to Twitter and Facebook when it comes to acquiring new clients.

Types of Email Marketing

We offer several email marketing campaign strategies and implementations that can help your business build trust, loyalty, and brand awareness:

Direct Email Marketing

Opt-In Email Marketing

Transactional Email Marketing

Subscription rate optimization

Product integration email marketing

Auto-responder email marketing

Prospect email list building

Automated email subscription management

Drip marketing & Database marketing

Tell us about your project

Let us help you get your business online and grow it with passion

We design unique style emails with personalized content to help you sell a product, promote a cause or provide a service. We bring your message out to the masses.