Key Elements of a Social Media Marketing Strategy
Everybody knows that first impressions are important. Ensure that you have a content strategy in place before launching your product/service. You are your brand and things can go viral through link sharing and word of mouth, so you want to be able to have solid content production and publishing schedules in place. Ensure that your website is producing high quality content on a regular basis and promoting it with social media. The content should also be accessible, clean, professional and smart. For example: Answer valuable questions on your blog that your target market may be searching for. You have to engage your readers into a conversation and to let them know that you care about what they are going to say.
Personalize your social network platforms. This was an effective tool in the early years of MySpace when they used Tom as the ‘face’ of the site. People need to know you are a human being apart from the brand you are presenting. People trust what they can relate to.
It is also important to check whether you are chatting too much or really working on a specific goal. It is true you can’t please everybody. But it is important to find a balance between work and customer engagement.
Understand you customers and prospects. The original purpose of social media was for people to communicate and interact with other people. Now in 2014, social media allows brands to communicate with a variety of stakeholders such as: vendors, customers, investors, and potential customers. Encourage new fans and followers and find a fun way of letting them know how they can benefit from what you are putting out there.
Maximize your Platforms
Some people are more into Google+ than Facebook. There are also others who prefer to tweet than post status updates using Facebook or Google+. It's all about what you are comfortable with, however; make sure you don’t ignore the others. Always optimize your social media profiles for search.
Success is always based on structure. Manage your time and maximize your productivity without exhausting your mind and body. It’s always about time management. Make a list of things that you need to accomplish in a particular date, people you need to contact, things you need to upload etc.