A good website is the key to a successful marketing campaign

Search engines rankings are highly impacted by the way your site looks and feels, so take this into account when you create a new website. The website speed is another important factor. Your website might look amazing but in order to be competitive it also has to be optimized so that it loads very fast. A slow website will always drive traffic away, as people don’t have the time to wait for your website to load in order to get to that information, and they will find a new source of information instead. Google takes this into account as well, so optimizing your website for “page load time” is highly recommended. Evaluate your site speed often, especially when you add new content.

The Google PageSpeed Insights tools provides detailed reports and recommendations on improving your page load times. Lastly, always place your call to action “above the fold” meaning that it’s visible to visitors without having to scroll down the page. This might seem odd, but the majority of visitors tend to read the content that is above the fold, so it’s crucial to place the call to action for your site above the fold, as that’s where most visitors are going to look first. In the end though, it’s important to know that there are many factors that can have a crucial impact on the way your website performs in search engines, so consider consolidating your SEO services with your website design.

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