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Writing for Search Engines in 2014

Optimizing your website for search engines is something that any business owner needs to learn about nowadays. Why is writing for search engines so important? First of all, writing for SEO purposes ensures that your website achieves better rankings. Creating quality content with a focus on following these SEO best practices is the most effective […]...
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The Importance of Local SEO for Canadian Businesses

Local SEO Both Google and Bing have “local search results” meaning that the search query provides a map with pins and a list of locations near to your location along with contact details. On certain local queries, these results can take up half the page. This is where other components of your digital marketing campaign […]...
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Vancouver Population Statistics

I’m currently doing some research with Vancouver census data from the years 2001, 2006, and 2011. This data holds valuable insight from a business intelligence perspective across a variety of industries here in Vancouver. These datasets are available on the City of Vancouver’s Open Data Catalogue. The Vancouver Open Data Catalogue provides free and open […]...
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How to Choose a Vancouver SEO Company

With dozens of Vancouver SEO Companies to choose from; it’s becoming more and more difficult for local business owners to distinguish the best from the rest. Selecting the right search engine optimization (SEO) company for your Vancouver business can depend upon a variety of factors such as: price, level of expertise, term length, etc… However, […]...
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Competitive Placement Strategy for Google Adwords

At the heart of nearly every successful internet marketing strategy lies a well structured and closely monitored search engine marketing campaign. I thought I’d start things off with a bang for our first whitepaper by sharing a really effective competitive search engine marketing strategy. The strategy I developed allows you to show ads on websites that […]...
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Small Business Statistics in Vancouver

I was just doing some research on the small business landscape here in Vancouver, British Columbia. I thought that I would share some highlights and the valuable resources I found during my research. A review of the number of net new small businesses in British Columbia reveals growth in the following areas: Real Estate Specialty […]...