Category Archives: Whitepapers


Writing for Search Engines in 2014

Optimizing your website for search engines is something that any business owner needs to learn about nowadays. Why is writing for search engines so important? First of all, writing for SEO purposes ensures that your website achieves better rankings. Creating quality content with a focus on following these SEO best practices is the most effective […]...

The Importance of Local SEO for Canadian Businesses

Local SEO Both Google and Bing have “local search results” meaning that the search query provides a map with pins and a list of locations near to your location along with contact details. On certain local queries, these results can take up half the page. This is where other components of your digital marketing campaign […]...

Competitive Placement Strategy for Google Adwords

At the heart of nearly every successful internet marketing strategy lies a well structured and closely monitored search engine marketing campaign. I thought I’d start things off with a bang for our first whitepaper by sharing a really effective competitive search engine marketing strategy. The strategy I developed allows you to show ads on websites that […]...